Want People to Return Your Emails?
Next time you write an email subject line, think twice about the words you’re using.
Loading your message with words such as “confirm,” “join,” “press,” or “invite” is not a good idea if you want a response, says data from Baydin, the makers of email plugin Boomerang.
Baydin recently extracted data from five million emails its users handled — either using the company’s “email game” or scheduled for later via Boomerang. It found that some subject-line words, such as “apply” and “opportunity,” got more responses than words from the aforementioned list.